In Turkish, Greek and Levantine cafés, ibriks are brewed in a tray of hot sand rather than over a flame. It is not theatre — it is better heat control.
What the sand does
Even heating on all sides. A flame heats the base only, so the bottom of the pot is far hotter than the top. Sand surrounds the pot, so the whole volume heats together.
Instant, continuous adjustment. Push the pot deeper for more heat, lift it for less. There is no lag while a burner responds, which matters when the entire brew takes three minutes and the critical moment lasts seconds.
Very fine control at the top end. The foam rises and falls with millimetres of depth.
The setup
A shallow metal tray of fine sand over a burner, held around 200 to 250 °C. The barista works several pots at once, moving each between hotter and cooler zones.
Why the foam matters so much
Turkish coffee is judged on its kaimaki. Sand lets a skilled barista raise the foam two or three times without ever boiling — which is exactly what a flame makes difficult.
At home
A very low gas flame and patience. A heat diffuser plate between the flame and the pot helps considerably, and is the closest cheap substitute.
Domestic sand brewers exist and are mostly a novelty, but they do work.